Meet Luther Cifers

“I’m not a politician, but I believe our government functions best when working citizens participate.” Cifers said, “I’m both humbled and excited for the opportunity to enter this race, and do so with a sincere desire to represent the interests of the citizens of the 10th District, and to advocate on their behalf.  The gravity of this role and the sacred trust that I’m asking voters for are not lost on me, and I intend to earn this seat and fulfill its duties boldly and faithfully.”

A BACKGROUND

Born into humble beginnings in 1974 in a farm community in Amelia County, VA, Cifers was home schooled from the 3rd grade, working from a young age on the farms of his family and neighbors, and later in his father’s small businesses.  His parents instilled in him the conservative values of hard work, self-reliance, and serving others, and when he started his manufacturing career with an entry level job working for an automotive supplier in Farmville, VA in 1993, he quickly rose through the ranks, developing strong skills in design, engineering, and leadership.

PROFESSIONAL EXPERIENCE

In 2009, Cifers started YakAttack, today’s industry leader in kayak fishing accessories, in a friend’s basement with an investment of less than $2,000.  Under Cifers’ leadership and ability to both see and solve problems for consumers, YakAttack grew rapidly into what is now an industry heavyweight, creating an ecosystem of opportunity within which many of its 60+ employees have turned their entry level positions into meaningful and financially stable careers over the years.

A serial entrepreneur with a knack for solving problems, Cifers also owned and operated Bonafide Kayaks, an industry leader of premium fishing kayaks, MITUSA Manufacturing, a developer of tactical products, and a number of other small businesses.  Today, he is working to create affordable housing solutions by bringing innovation and efficiency to the home building process, with a goal of reducing the cost of single-family home construction by 30%.

INNOVATIVE EXPERIENCE & PRIORITIES

“My businesses share a common theme: disruptive innovation that serves people’s needs,” Cifers said. “I’ve been asked many times what it takes to consistently develop unique, industry-leading solutions.  I think people expect a complex answer, but I just smile and tell them that my special skill is simply listening to customers and being listened.  The key is listening and relating to those you serve, and developing meaningful solutions to their problems.”

“In recent years, I’ve noticed reverse parallels in our government.  Instead of representing citizens, our politicians too often overthink things, creating unnecessary complexity and widening the gap year after year between common sense and policy, distancing themselves from those they are supposed to represent in the process.  As a Virginia State Senator, I will advocate for simple, practical solutions that address the issues facing the citizens of the 10th District, with a focus on improving home affordability, less government intrusion, preservation of liberty, and fiscal responsibility.  In an era of unsustainable, spiraling debt, I will use my business experience to better serve our taxpayers by stewarding their money more wisely, with an ultimate goal of creating a positive impact with less spending.”

“As a Christian, a father, a grandfather, and someone who understands the wisdom of the principles that shaped our country’s founding, I care deeply about our country and am very concerned about where it’s headed. I feel convicted that the time is now for regular citizens, not just career politicians, to steward our Republic. For those reasons, I’m asking my fellow citizens of the 10th District for your VOTE to allow me to represent them in the Virgnia Senate.”

… AND SOME MORE ABOUT LUTHER:

  • ⁠Born and raised in Amelia County
  • ⁠Started working in tobacco fields at young age
  • ⁠Husband, father of 5, grandfather of one with another on the way
  • ⁠Conservative
  • ⁠Christian
  • ⁠Self-made businessman, entrepreneur
  • ⁠Founder of YakAttack, Bonafide Kayaks, MagPump, Cifers Foundation
  • ⁠Currently building Seared Steakhouse
  • ⁠Currently building residential construction company to use waste elimination methods and technology to reduce cost of residential homes by 30%
  • ⁠17 patents with many more pending
  • ⁠Passion for creating opportunity for hard working people
  • ⁠Made in the USA advocate who has put his money where his mouth is
  • ⁠Well respected in various circles around the globe
  • ⁠Member, PEC Strategic Planning Committee
  • ⁠Member, GO Virginia Strategic Planning Committee
  • ⁠Speaker at conferences, domestically and abroad
  • ⁠Ukraine Support
  • ⁠Pivoted YakAttack to make emergency PPE during early days of COVID crisis
  • ⁠Member, SEED Innovation Hub Founder’s Council
  • ⁠Guides and Mentors other Entrepreneurs
  • ⁠Loves to hunt and fish
  • ⁠⁠Enjoys farming
  • ⁠Homeschooled
  • ⁠Has raised over $100K for injured veterans
  • ⁠Inspired by a highly inventive, hard working father who was also a small business owner